Retail Dealership Sales Training Now you can train your Dealers/Retailers/Re-sellers, to increase their (and your) sales and maximise their (and your) profits. In 2008/2009, Kevin Cahalane researched, designed and developed a Dealer Sales Training Program for STIHL Pty Ltd. This program was delivered, around Australia, with outstanding results (see the Dealer feedback below). The program is based on nine key steps to the sales process: - Turn a telephone enquiry into a qualified shopper.
- Meet n greet no second chance at a positive first impression store/people/ merchandise.
- Build rapport and establish trust.
- Uncover buyer needs discover additional sales opportunities.
> - Quality questions will discover the buyers hot button.
- Deliver a value proposition stress benefits over features, of your products.
- Add value to the transaction increase the value of the sale by 10% - 20% - 40%.
- Gain commitment close the sale and open the relationship.
- Create a customer advocate follow through and keep-in-touch.
This outstanding program delivered as a one day workshop covers every conceivable angle of the sales process, and can be tailored 100% to your organisations requirements. Increase your sales to your Dealers/Retailers in 2010 by increasing their sales. They will thank you for it. Below is feedback from the STIHL Dealer Development Manager and numerous Dealers (and their key staff from across Australia). 
Kevin Cahalane was contracted by STIHL to deliver a one-day intensive sales training course at different venues around the country. Kevin took the time and effort to thoroughly research and understand our objectives and was able to tailor the course to the needs of sales staff in our dealerships whilst ensuring it was flexible enough to cater for different skill levels. Over a 3-month period every state held a number of training courses and I received very positive feedback from attendees and the state managers on the relevance of the training and Kevins enthusiastic delivery. I have since received a number of request for similar training in the future as sales staff find benefit of putting into practise what they have learnt from Kevin. In my experience Kevin Cahalane is a conscientious and dedicated trainer who delivers on his promises.
Hugh Freeman-Rice
Dealer Development Manager
STIHL Pty Ltd.
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STIHL utilised the skills of Kevin Cahalane to conduct a nationwide retail sales training program, 100% tailored, for selected members of its Specialist Dealer Network Dealer Principals and their key staff. The feedback was very strong, very positive and has made a dramatic impact on the bottom line results of a large number of participants Victoria/Tasmania Very informative and thought out. All encompassing.
Derek Very high quality. Very professional.
T Van Der Zweep Excellent. Very high quality. Levin was totally professional.
Chris Clear and precise. (Course) materials were good.
P Langman Great. Very clear and professional.
K Bibby Very good and easy to understand.
N Treacy Very professional. The workshop was well presented and easy to understand.
W Rutcliffe Very professional, informative, relaxed.
N Mitchener Very professional and enjoyable.
P Kays Very good.
P Mahony Very professional and friendly
a great learning experience.
C Purcell Fast paced, interesting. Very professional.
G Pearce Excellent. (Kevin) well spoken and very interesting.
S Burridge A+.
C Rowley Very interesting and a funny bloke. (Kevin) very professional without being a nob.
J Van Der Zweep Very good, very professional.
M Chant Very clear and professional
everything covered.
H Rantino Exceptional, quality workmanship. (Kevin) fantastic. Great knowledge.
F Scarbossa Very good, very high.
P Harland Excellent
likeable bloke and very professional.
S Carter Very informative and learnt a fair bit of new sales techniques. Very good.
S Bygrave Good quality, easy to understand. Kevin clear and concise.
M Woodward This is a great course.
C Broderick Excellent. Good explainer of terms of reference in sales. Kevin very clear made it easier to understand.
R Oswin Full of good information. Very good.
P Caulfield | Very good, well presented. Involved all people.
G Rose Excellent, very well presented. Good, useful information.
J Harris High quality information
introducing new ideas.
Jim Excellent. High quality (course) material, that can be used at work.
P Mahony A day well spent, learnt a lot.
C Asquith Great not over-powering.
S Campbell Flowed well and was beneficial. (Kevin very well informed.
D Stone Excellent. Thanks.
Wayne and Kaye Very well set up
a wealth of knowledge.
R Bensch Great job
N Trefz Great learning experience in sales techniques. (Kevin) engaged the group. Knowledgeable.
C Cardamone Very knowledgeable very professional. Good job!
R Hinton Very educational. Kevin spoke very well.
L Purcell Very good.
S Russell Really good, very informative. Found Kevin very entertaining and didn't lose focus.
R Martin Very good knows what he's talking about.
B Larkman Very good.
J Harris Very good, high level of knowledge
made everyone feel comfortable.
J Coventry Very good.
A Robin Highly recommend doing. Excellent.
S Kelly It was great. Always moving quickly, not dragging on. (Kevin) lots of knowledge.
T Ansell Excellent quality. Kevin presented very well.
Matt Well worth it. Fantastic. A+.
O McLennan High quality. Easy to understand. Good pointers.
B Parsons Good large range of topics. Kevin informative all the way.
Stihl Shop DelorainE |
New South Wales I would like to start by saying Thank You to Kevin for taking the time in preparing and presenting the sales course. I found it to be informative, encouraging and motivating. I have put the training to good use and I am now able to get full price and am not easily talked down! I believe that every STIHL dealer should attend this sales course. Derek has said that he will attend the next one in May as he has seen our sales increase. If all STIHL dealers did not compromise on price and stand by the product we wouldnt have customers going from store to store for a better offer. Hugh, the one day format was great and I learnt a lot from Kevin and in the group activities. R Devine
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Terrific input from other participants. (Kevin) very knowledgeable.
B Gallagher Excellent.
D Davies Excellent. Kevin was able to work with us and was 'loaded' with lots of info.
R Devine Good program. Kevin (well) presented.
I Kerry Very helpful. Lots of points that Kevin made me wake up to. Outstanding.
G Kamchevski Totally a sales guru
The Best!
J Staines Excellent, covered a wide range
S Hooper Very high quality, well worth it (Kevin) very professional and knowledgeable.
C Hoy Professional and precise, very interactive.
Toni E Great - informative fun impressive very professional.
Kerry I found the workshop very practical and relevant. Good quality presentation, good mix of humour.
M White The workshop was very good, quality was excellent. Very professional worth coming to
A Blackman Very good, informative. Lots of ideas.
J Neven Great!.
J Radic The whole process was very well planned
it creates better awareness.
A Gatt Excellent.
A Carrier Very good and informative with a lot of positive views.
A Jarvis Great.
R Bose Great solid quality. High level (professionalism).
Ross Very good
will get more from the workshop, with reviewing and discussing with staff.
D Manson Excellent.
B Biddle | Very professional and educational. Very thorough course.
S Lanzafame Fantastic.
D Datt Went along at a good speed. Great topics, well explained.
H Katsikakis Excellent. Very informative.
L Gatt Top quality, very thorough, very professional.
Stuart Excellent very informative.
M Austin Very professional and informative.
B Blythe Very good informal and easy to follow.
M Lachlan Very good (Kevin) did a great job.
P Bright Excellent, informative.
J Cox Excellent professional relaxed presenter made everyone feel at ease.
G White Really good, really opened your eyes and made you aware. (Kevin) very professional.
M Portolesi Excellent. Kevin explained everything well.
M Bartolo Great - super.
D Devine Helpful and constructive. (Kevin) friendly and a good communicator.
M Chapman Very good - explained very well.
C Holland A+ quality learnt a lot! Exceptionally great.
J Edwards Kevin was very good lots of hints.
T Marquett Very good, many interesting points. Lots of sales knowledge.
L Baker Great helped to break down what sales is all about. Very professional.
S Flynn Very good, very helpful.
M Steep Very informative. Excellent.
L Gatt Very enjoyable and informative. Very interesting with good tips and ideas.
J Moody |
Queensland
Excellent (Kevin) spoke well good analogies.
S Claydon Very interesting. A lot of great ideas
Kevin is one of the most entertaining presenters.
C Howie Very professional very helpful.
T Kelly Well prepared - have taken some ideas on board, so the workshop worked!!
Jon Vermeer Absolutely fantastic.
M Lukritz It was great. I learnt a lot.
J Rasmussen Very good.
C Aynsley It was well presented. I enjoyed it. Kevin did really well.
'Teagan' Very educational. Explained things clearly.
D Kaltwasser Very high. (Kevin) Very good.
D Granzen Good Program. Information was informative. Kevin well spoken and professional.
P Thomas Quite informative. Kevin very knowledgeable and relevant.
N Wessing Great.
W White Excellent.
J Reilly Very thorough. Kevin very professional.
R Secomb Very good and very well presented.
J Taylor | Excellent good information. (Kevin) good to listen to and interesting.
K Howie Very professional very helpful in my training to become a better sales person.
J Douglas Very good. Explained very well.
L Pristine New ideas are always welcome. (Kevin) definitely knows the subject.
M Mason Highly professional, fun and informative.
E Bolitho Excellent.
D Tonks Very good.
S Ziebarth Great.
G Krause Very good.
Jim Vermeer Very good information, easy to understand. Kevin was great.
D Francis First class, informal and inviting.
M Brown Very good. (Kevin) really understood his topic.
P Hoger Very thorough. Kevin great. Kept us all interested.
D Nissen Excellent. (Kevin) very professional in the way he presented himself.
W Horrigan Very well done. Kevin extremely good.
'Jay' Great. Good on ya Kev!!
N Wark |
South Australia
I thought it was really good and easy to understand. Kevin was nice and clear easy to understand and get along with.
G Alympic Very good.
A Henslridge Great, very informative, good way of teaching and training.
'Jonathan' Very good.
M Squire Very good.
G Mew Excellent. Very thorough.
L Northey All aspects covered. Excellent.
F Farrugia Excellent.
S Clark Excellent.
R Begley Excellent.
A Stokes Excellent.
D Evans Came across well
easy to listen to.
B McKellar Very well presented, well spaced out and refreshingly informal.
P True Excellent lots of information.
T Dignam Very informative, knowledgeable. Kevin knows what he is talking about.
A James Full of info
a lot of useful keys. Very well done.
J Jones Well run and thought out. Covered all bases.
E Heal | I think it is good, it is a good relaxed environment, everyone can talk openly. (Kevin) good sense of humour, gets point across, very professional.
'Simon' Very professional.
P Cooper
Very professional. Well spoken.
H McGarry Very good. Will take ideas away and try and implement them. Kevin very informative.
D Franklin Well presented and learnt new sales techniques.
O Middelhuis Excellent.
L Rayner Very good. Opened my eyes to better ways of approaching the sale. (Kevin) very good, easy to listen to and kept attention.
M Swinbourne Excellent. Very informative.
P Maddern Excellent.
D Hunter Very good, informative, easy to follow.
B Nitschke Excellent
very informative.
T Pettet High quality, interesting, entertaining. Top work Kev!.
D Mulice Excellent.
A Zachoryj Excellent information.
B Elies Excellent. Well presented and material great.
S Lavender Very good.
P Attridge |
Western Australia
Very professional (not boring!). Informative and entertaining. Well carried out.
B Ashley Very good Kevin is a good presenter.
S Flynn Kept a good pace
made you feel at east.
S Bathgate Very good informative and relaxed.
V Blyton Very informative, (Kevin) very enthusiastic.
T Stuart Very good information.
Z Van Wees Very professional.
B Ridder It was good very helpful.
K Cook Excellent - (Kevin) very experienced and professional.
L Keenan Excellent.
A Witt Very good. Fun.
M Beacon Excellent. Very appropriate to our industry. Kevin led the course extremely well.
R Upton Great.
C Repper Good content, easy to follow
and enjoyable. Relaxed atmosphere, involved everyone.
W Snook | Definitely taking away lots of good ideas to personally put into practice. Excellent.
D Robinson Very good I learnt a lot.
B Anderson Excellent, very professional.
B Hiscock Great.
M Spano Well organised, very helpful. Clear and understandable.
A Shepherd Very good.
S Hardy Very informative.
G Spiers Excellent.
I Keenan Very indepth and knowledgeable. Great.
J Jones Great.
J Whitley Excellent.
'Keiran' Very good quality, I learnt a lot of skills and (Kevin) very professional.
S Bowkett Excellent.
P Woodward Very good very informative.
T Woodward Very professional. Learnt some good points on sales.
M Camisa |
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