CopyLink: Your $49.50 Marketing Resource

CopyLink: Your comprehensive marketing and advertising resource
	Discover successful and proven ways to improve the persuasiveness and sell in the copy you (and your team) prepare. Gain greater results for your customers. Build your team's skills to the highest levels of copywriting excellence.
The BEST Marketing and Advertising Copywriting and Training Program you will EVER receive … at the BEST price. Dear Marketing and Advertising Sales Professional We launched the original CopyLink in 2000, with phenomenal results and now, thanks to new technology, we are able to bring you an improved, upgraded and totally user-friendly product. What is CopyLink? CopyLink is an e.book designed exclusively for marketing and advertising sales professionals, offering them a proven, low cost, easy to use copywriting and training program rolled into one. CopyLink contains lots of tips, hints and guidelines from ‘The Masters' of copywriting in campaign planning, strategy and writing copy that informs, persuades and sells. Gain results for your advertisers, efficiently and effectively. CopyLink is a copywriting training course – it is self paced and ideal for inducting new staff or bringing your less experienced people up to speed quickly and effortlessly. Your team will write better ads with more pulling power. CopyLink is a thesaurus of the most commonly used words in marketing and advertising (as an example, there are over 40 variations to that overused word ‘unique' alone!). It is a powerful, point and click copy primer which can be utilised by you, and your team, with amazing results. There are thousands of easy to use word and phrase permutations. CopyLink is licensed for you to brand, alter, edit, distribute to your entire team, cut and paste your own ad campaigns for training purposes or as examples to your team. How you use CopyLink is only limited by your own imagination! CopyLink will help you with copywriting for direct mail campaigns, your website, promotions&— just about any marketing activity. It is quick, easy and efficient and INSPIRATIONAL. Who is CopyLink designed for? Marketing Managers and their Team Advertising Managers and their Team Sales Managers and their Team Account Managers and their Team Business Development Managers and their Team Advertising Sales Executives/Representatives and their Team Marketing Executives and their Team Business Development Managers and their Team Classified Sales Managers/Advisors and their Team Features/Telemarketing Managers and their Team What does CopyLink Contain? Part 1 contains 40 pages devoted to copywriting, campaign planning and advertising strategy. This is laid out in Word format, containing a number of training tools and resources. Contents are: SECTION 1—Preparing an Advertising Strategy The job of advertising What is the purpose of advertising What is the objective of writing copy The five rules of advertising What makes advertising work? Creative (interesting) advertising philosophies Putting the campaign together Adding value to your business— USP Selling things— positioning your customer/developing a USP - an exercise What motivates people to respond to an add? The SABRE formula General principles for improving advertising copy How to write copy that works The headline Body copy Illustrations/Layout How an advertisement should end The AIDA formula Design and Visuals Your role as an Advertising consultant Assuring ongoing customer satisfaction via value added service Part 2 is a thesaurus of words and phrases, utilising a point and click methodology to give your people easy and fast access. Contents are: SECTION 2—Advertising Words and Phrases ‘Old Faithful’ Headlines: words and phrases
Calls to Action General Headlines Australiana, Icons and Australianisms Charming Colours Comfortable Complete Condition Convenient Different Discover(y) Easy Educate Established Exciting Exclusive Expert Free Fresh Functional Genuine Good Looking Guarantee Health and Environment Humorous Improved Information Integrity Introduce(ing) Large Location	Love Luxurious Magnificent Make Modern/Stylish/Style Money Necessity New Now Popular Powerful Protect(ion) Prove(n) Quality Reduce Reliable Reputation Results Satisfaction Save Security Sensory Appeal Service Small Style Technology Time Traditional Unique Youth Employment headlines
What does CopyLink Cost? The gst inclusive price for CopyLink is $49.50 for a single user licence; $99 for a multiple user licence – no limits or if to be used as a training program – no limits This is what you will receive, downloaded to you in Word format: The 40 page copywriting, campaign planning and self paced training program. Over 75 pages of words and phrases—unlimited options to create power packed headlines, interesting body copy, persuasive calls to action and more dynamic ads. A suggested copywriting training agenda. Plus, you will receive the following, with our compliments: Bonus 1 How Good Headlines can build your Customer’s Business by Jay Abraham, one of the most innovative and prolific marketing/advertising specialists in the world today. Bonus 2 The 21 Most Powerful Copywriting Rules of All Time by Joe Vitale. Powerful, practical information from a ‘Master’ of advertising Order Your CopyLink Now Download:the order form We GUARANTEE your satisfaction. If, for any reason, you are not happy with your purchase of CopyLink—we will refund your investment. Kevin Cahalane profile Kevin Cahalane commenced his advertising sales and training career with the Melbourne Age in 1984, where he made a significant impact on the bottom line profits of that newspaper. Over the last 20 years, he has worked for publishing groups such as Fairfax, APN, News Ltd and many more print media organisations—conducting highly successful sales training, developing business building strategies and gaining RESULTS for his many clients. Kevin can be contacted on 03 9840 2966 or sasemo@bigpond.net.au

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Phone: 03 9840 2966 | Address: PO Box 4072, Doncaster East Vic 3109
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