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| CopyLink: Your comprehensive marketing and advertising resource |  | - Discover successful and
proven ways to improve
the persuasiveness and
sell in the copy you (and
your team) prepare.
- Gain greater results for your customers.
- Build your team's skills to the highest levels of copywriting excellence.
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The BEST Marketing and Advertising Copywriting and Training Program you will EVER receive … at the BEST price.
Dear Marketing and Advertising Sales Professional
We launched the original CopyLink in 2000, with phenomenal results and now, thanks to new technology, we are able to bring you an improved, upgraded and totally user-friendly product. What is CopyLink?
CopyLink is an e.book designed exclusively for marketing and advertising sales professionals, offering them a proven, low cost, easy to use copywriting and training program rolled into one. - CopyLink contains lots of tips, hints and guidelines from ‘The Masters' of copywriting in campaign planning, strategy and writing copy that informs, persuades and sells. Gain results for your advertisers, efficiently and effectively.
- CopyLink is a copywriting training course – it is self paced and ideal for inducting new staff or bringing your less experienced people up to speed quickly and effortlessly. Your team will write better ads with more pulling power.
- CopyLink is a thesaurus of the most commonly used words in marketing and advertising (as an example, there are over 40 variations to that overused word ‘unique' alone!). It is a powerful, point and click copy primer which can be utilised by you, and your team, with amazing results. There are thousands of easy to use word and phrase permutations.
- CopyLink is licensed for you to brand, alter, edit, distribute to your entire team, cut and paste your own ad campaigns for training purposes or as examples to your team. How you use CopyLink is only limited by your own imagination!
- CopyLink will help you with copywriting for direct mail campaigns, your website, promotions&— just about any marketing activity. It is quick, easy and efficient and INSPIRATIONAL.
Who is CopyLink designed for?
- Marketing Managers and their Team
- Advertising Managers and their Team
- Sales Managers and their Team
- Account Managers and their Team
- Business Development Managers and their Team
- Advertising Sales Executives/Representatives and their Team
- Marketing Executives and their Team
- Business Development Managers and their Team
- Classified Sales Managers/Advisors and their Team
- Features/Telemarketing Managers and their Team
What does CopyLink Contain?
Part 1 contains 40 pages devoted to copywriting, campaign planning and advertising strategy. This is laid out in Word format, containing a number of training tools and resources.
Contents are:
SECTION 1—Preparing an Advertising Strategy - The job of advertising
- What is the purpose of advertising
- What is the objective of writing copy
- The five rules of advertising
- What makes advertising work?
- Creative (interesting) advertising philosophies
- Putting the campaign together
- Adding value to your business— USP
- Selling things— positioning your customer/developing a USP - an exercise
- What motivates people to respond to an add?
- The SABRE formula
- General principles for improving advertising copy
- How to write copy that works
- The headline
- Body copy
- Illustrations/Layout
- How an advertisement should end
- The AIDA formula
- Design and Visuals
- Your role as an Advertising consultant
- Assuring ongoing customer satisfaction via value added service
Part 2 is a thesaurus of words and phrases, utilising a point and click methodology to give your people easy and fast access. Contents are:
SECTION 2—Advertising Words and Phrases
‘Old Faithful’ Headlines: words and phrases
| Calls to Action
General Headlines
Australiana, Icons and Australianisms
Charming
Colours
Comfortable
Complete
Condition
Convenient
Different
Discover(y)
Easy
Educate
Established
Exciting
Exclusive
Expert
Free
Fresh
Functional
Genuine
Good Looking
Guarantee
Health and Environment
Humorous
Improved
Information
Integrity
Introduce(ing)
Large
Location
| Love
Luxurious
Magnificent
Make
Modern/Stylish/Style
Money
Necessity
New
Now
Popular
Powerful
Protect(ion)
Prove(n)
Quality
Reduce
Reliable
Reputation
Results
Satisfaction
Save
Security
Sensory Appeal
Service
Small
Style
Technology
Time
Traditional
Unique
Youth
Employment headlines |
What does CopyLink Cost?
The gst inclusive price for CopyLink is $49.50 for a single user licence; $99 for a multiple user licence – no limits or if to be used as a training program – no limits This is what you will receive, downloaded to you in Word format: - The 40 page copywriting, campaign planning and self paced training program.
- Over 75 pages of words and phrases—unlimited options to create power packed headlines, interesting body copy, persuasive calls to action and more dynamic ads.
- A suggested copywriting training agenda.
Plus, you will receive the following, with our compliments: Bonus 1
How Good Headlines can build your Customer’s Business by Jay Abraham, one of the most innovative and prolific marketing/advertising specialists in the world today. Bonus 2
The 21 Most Powerful Copywriting Rules of All Time by Joe Vitale. Powerful, practical information from a ‘Master’ of advertising
Order Your CopyLink Now
Download:the order form We GUARANTEE your satisfaction. If, for any reason, you are not happy with your purchase of CopyLink—we will refund your investment. Kevin Cahalane profile
Kevin Cahalane commenced his advertising sales and training career with the Melbourne Age in 1984, where he made a significant impact on the bottom line profits of that newspaper. Over the last 20 years, he has worked for publishing groups such as Fairfax, APN, News Ltd and many more print media organisations—conducting highly successful sales training, developing business building strategies and gaining RESULTS for his many clients. Kevin can be contacted on 03 9840 2966 or sasemo@bigpond.net.au |
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Contact Kevin Cahalane today or Return to top of page Copyright © 2009 Sales & Service Momentum Phone: 03 9840 2966 | Address: PO Box 4072, Doncaster East Vic 3109
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 Kevin Cahalane
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2009 is our 21st year, assisting great companies
to improve their profits … and helping great people to improve their sales and service skills |
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